The Big Baller Brand has a new big shot.
LaMelo Ball, whose brother Lonzo entered the NBA with his own family-branded sneaker, became the first high school player with his own signature shoe.
LaMelo’s low-cut MB1, the latest design from the family’s Big Baller Brand line, will retail at $395, and is slated to debut in time for the holiday season.
The company said LaMelo, a high school junior and the youngest of the three Ball brothers, was involved in the design, which features a lightweight blend of suede and rubber with a distinctive red heel and sole.
“Life is sweet,” LaMelo says in a promotional video for the shoe. “But sometimes old people just don’t get it.
Lonzo Ball and LaMelo Ball before the 2017 NBA Draft on June 22 at Barclays Center in Brooklyn.
(Chris Marion/NBAE/Getty Images)
LaMelo just turned 16 last week, but the signature shoe wasn’t even his best birthday present. Bigmouth family patriarch Lavar Ball bought his son a black Lamborghini to celebrate his Sweet 16.
The sweet ride has a starring role in the video, as does big brother Lonzo, who raps in the background track.
LaMelo’s shoe looks different from his brother Lonzo’s ZO2 kicks, which retail for $495.
Middle brother LiAngelo, a UCLA freshman, has been purposely left out of the branding loop to avoid any potential conflicts that could threaten his college eligibility, although it was not immediately clear how LaMelo’s new shoes will affect his future collegiate career.
Source: Ny Daily News